More Mail in the Senate Race.

The Linda McMahon campaign is sending a lot of mail to voters in the quiet period between the primary and Labor Day.  Here’s one that unaffiliated and Democratic voters started receiving this week.  Click here to read a pdf of the McMahon mailer on Blumenthal PAC event. It continues the theme of undermining Attorney General Richard Blumenthal as someone other than the person the public thought he was with his high-falutin’ talk of not taking PAC contributions in his ill-fated MSNBC interview at the start of the Democratic frontrunner’s United States Senate campaign this year.

The primary purpose of mail is to persuade voters, but a collateral benefit can be the torment it inflicts on an opponent.  The target of these pieces can never be sure where they’re going, so it’s difficult to respond with precision.  A broad response may draw more attention to the hit than it originally received.  The McMahon campaign has invested in significant micro-targeting of voters, so a mailing like the one  attached  may go to a narrow range of voters and every Democratic town committee member in the state, to make it seem like it’s reached a broader audience.  That would play to the growing anxiety among Democrats who support Mr. Blumenthal that this race is slipping away from him.  More on the specifics of that in another post.